Saturday, August 08, 2009

The Upcoming Big Pharma Ads: Will Harry and Louise Change Their Minds?

Actually, my title doesn't have it right. The famous Harry and Louise ads that scuttled the Clinton health reform plan in 1994 were produced by the insurance companies instead of the drugmakers.

But that was still the impression I had when I read about Big Pharma's plans for a $150 million ad campaign on behalf of Obama's health reforms.
The drug industry has authorized its lobbyists to spend as much as $150 million on television commercials supporting President Obama’s health care overhaul, beginning over the August Congressional recess, people briefed on the plans said Saturday.

And it turns out that Harry and Louise did change their minds. The actors for the original ads have appeared in several pro-reform ads over the last few years.

Good for them.

No comments: