In what has to be the least surprising event of the 21st century, the McCain campaign launched attack ads as soon as Obama announced that Joe Biden was his choice for VP. The idea was to hurt Obama among Hillary Clinton voters by questioning why Obama didn't choose Hillary.
Conservative media presence William Kristol also has a column out criticizing Obama as having a "glass ceiling" for women.
Of course, if Obama had chosen Hillary Clinton as his VP, the Republicans would have launched attack ads criticizing her as well. Likewise, if he had nominated Kathleen Sebelius of Kansas, Kristol would have called it "the worst form of affirmative action."
It looks like the McCain campaign and the Republicans are turning the presidential election into a "free fire zone" in which they shoot at anything that moves.
But there is also a point when the attack ads start having diminishing returns.
If the McCain campaign attacks everything about Obama, they could find that each bullet hurts a little bit less as the criticism has less and less impact.
In this sense, the main effect of yesterday's attacks on the Biden nomination might have been to lessen the impact of McCain's next round of attack ads.
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