The McCain "Post-Modern" B.S. Yesterday, Neal Gabler of the
New York Times found a new way to sanctify John McCain by treating him as the zen master of post-modern media relations.
Seeming to view himself and the whole political process with a mix of amusement and bemusement, Mr. McCain is an ironist wooing a group of individuals who regard ironic detachment more highly than sincerity or seriousness. He may be the first real postmodernist candidate for the presidency — the first to turn his press relations into the basis of his candidacy.
What nonsense! Paraphrasing a line Lloyd Bentsen originally stole from me, "I knew
Jean-Francois Lyotard, the author of
The Post-Modern Condition. Jean-Francois Lyotard and I served in the Foreign Legion together in Algeria. Or was it Vietnam? Anyway, Jean-Francois Lyotard was a friend of mine. John McCain is no Jean-Francois Lyotard and John McCain is no post-modernist."
And neither are the reporters on the McCain bus. In fact, there's a better word for the reporters--hacks who like to throw around words like "post-modern" even though they have no idea what they're talking about.
An Alternative Hypothesis. So what was McCain doing when he was spending hour after hour "wooing" the gathered reporters with all his criticism of his own weaknesses and discussion of how he was manipulating the press. John McCain has to be the biggest media schmoozer who's ever walked the halls of Congress. He's always been willing to appear on any news program, be a discussant for any interview show, or participate in any debate. I think Michael Kinsley once referred to McCain and Joe Lieberman as "fifteen minute men"--the kind of politicians who would get an emergency call on a Friday night from "Crossfire" and be at the studio, made up, and ready to ponticate in fifteen minutes. Talking all day with the reporters on the campaign bus is just an extension of his long career of determined catering to the media. Maybe the press should stop referring to McCain simply as a "war hero" and start referencing him as "the war hero and legendary media schmoozer" Sen. John McCain.
But why does he do it. My hypothesis is that John McCain looks to the media to be a combination of friend, confidante, protector, and nurturer. As William Greider mentioned, McCain wanted reporters to protect him from himself.
In 1999, William Greider wrote in Rolling Stone that, “While McCain continues examining his flaws, the reporters on the bus are getting a bit edgy. Will somebody tell this guy to shut up before he self-destructs?” Imagine, reporters protecting a candidate from himself!
"Reporters protecting a candidate from himself--that's what McCain wanted. But it's also what every kid wants from their mom as well. They want someone to be their friend, confidante, and protector, someone who will clean up their messes and make their clothes look all shiny and new, and someone who will be proud when they succeed and encouraging when they fail. "Mommy's" as limited to biological mothers. Lots of traditional guys get the mommy treatment from their wives and I'd bet my bottom dollar that Cindy McCain gives her "
studmuffin" the full mommy treatment when he's home.
But when John McCain is working as a politician, he wants the media to be his mommy, works relentlessly to get reporters to see him as their own special child, and has largely succeeded.
Borrowing a line from Chris Matthews, McCain refers to the media as his "base." It would be accurate if he thought of him self as the media's "favorite son."