Mark Halperin Goes for the Hits Homer; or Is It Time?

Mark Halperin put this picture of a white guy who's not going to be nominated to the Supreme Court on a blog post entitled "White Men Need Not Apply."

The headline can be viewed as a protest against anti-racism and anti-sexism by a conservative-leaning journalist, an expression of white and male privilege, or evidence that Halperin's world is still ruled by Matt Drudge.

I see it as more of an effort to increase Halperin's blog hits.

The headline doesn't have anything to do with the actual blog post. I bet it was added so Halperin could look "outrageous," stir up "controversy," and raise his blog ranking.

And it worked.

So what's to be learned from this little tempest.

It might be that conservative journalists are in the same boat as conservative politicians. The only way they can draw attention to themselves is to be offensive.

Too bad they're so good at it.

The same can be said for RedState's Eric Erickson's offensive Twitter comments about David Souter.