Friday, November 10, 2006

If Karl Rove's Genius?

What was the impact of Karl Rove's micromarketing, get out the vote operation on Tuesday's elections?

It's actually an important question that should have a big impact on Democratic thinking over the next two years.

Let's consider the consequences of Rove's operation having a big impact. If Rove's 72 hour plan had a big impact, it means that Rove's still a genius, but it also means that the Republicans were in danger of losing by even bigger margins. As it was, the Democrats got a 53-47% majority of the vote, picked up 6 seats in the Senate, and gained 30 in the House. If Rove's operation had a four per cent impact, that means that the Democrats were within striking distance of a 57-43% margin. That would have meant picking up 40-50 seats in the House, and having a real working margin in the people's chamber.

The implication for the Democrats is that they should bust their butts to match the Republican GOTV effort in 2008 and should do their best to motivate the liberal activists who would be expected to do the grunt work.

What if Rove's efforts had little impact and the Democrats would have made the same gains anyway. That means that the Democrats can feel pretty comfortable about their own GOTV operation and can focus on solidifying their nice 6% in a year when the Republicans probably won't be putting up a strong presidential contender.

The Democrats are in good position now whichever way you slice it. However, if the genius of Karl Rove's ground game was the only thing that prevented a Democratic landslide in 2006, then it's time for the Democrats to get a lot more aggressive about pursuing big majorities in 2008.

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