Monday, December 22, 2008

Will Anyone Outside the Magic Circle Be Listening? The New York Times has an article on conservative radio talkers looking forward to Obama's inauguration as a sign that they can go "back on the offensive" after eight uncomfortable years of defending Bush. However, there's a good chance that nobody outside conservative circles will be listening. Conservative talker and columnist Michael Medved has concerns:
In an opinion piece for USA Today this month, the radio host Michael Medved said he cherished the notion “that the last time a young Democrat took over the White
House with gauzy visions of change, it produced a ‘Golden Age’ for right-wing talk,” referring to the presidency of Bill Clinton and the ascent of Rush Limbaugh, among others. But he expressed concern that talk shows have cultivated a “niche audience rather than the Republican mainstream.”
If conservative talk radio can't even appeal to the "Republican mainstream," they have little chance of having an impact on moderate and independent opinion and thus little chance of influencing broader political debate. Rush Limbaugh already knows how little he connects with moderates and independents.
What people don't realize is I'm doing McCain the biggest favor that could be done for him by staying out of this. If I endorsed him thoroughly, with passion, that would end the independents and moderates, 'cause they so despise me, and they so hate me.
During the heyday of the Bush administration, conservative talkers like Limbaugh and Sean Hannity coordinated their programs with the Bush administration, the Republican Party, and conservative think tanks like the American Enterprise Institute (AEI). The talk shows formulated Bush administration talking points in compelling ways, promoted the latest conservative ideas coming out of the think tanks, and came up with new kinds of attacks on the Democrats and liberals that would be re-circulated by the mainstream media.

But all of that's gone now. The Bush administration will be gone next month while the Republican Party and institutions like AEI haven't figured out what they're going to stand for in the post-Bush era. Conservative talk radio exists in its own bubble. It's a large bubble, but it appears that nobody's going to be listening outside the magic bubble.

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